Don't stop trying new things

Bethan Lewis • October 30, 2020

Last month, I launched a free PR/marketing consultancy offer, here's how it went.

I was so nervous to launch the free consultancy sessions last month.

Brandrocker was turning two, and we were in the middle of a pandemic so it wasn't really the time to send out cupcakes and pop the fizz. Instead I wanted to help others in a small way if I could. Budgets were tightening across the board, people were losing jobs and so I wanted to help out those who perhaps didn't have marketing budgets or had got stuck in a rut with it all.

Would anyone apply? Would I be able to build successful relationships and rapport on Zoom with new contacts as I am very much a face-to-face person? I overthought all of these types of questions until I just thought, sod it, it's worth a go. If no-one applies then I'll just have more time to work on my own stuff around client deadlines.

Thankfully I had some really good emails and I ended up running three sessions instead of two as I loved how different each business' objectives were. Ranging from brand new businesses (one week into the business!) to established brands who just needed a fresh pair of eyes on their strategy and tactics, I really enjoyed the challenges. I asked each person to bring their wider business objectives to the call and we then looked at how we could achieve those in a number of creative ways, while being mindful of how crazy the world is currently.

To end October with a testimonial like the above has made it all worthwhile, and the simple message from me is to always give something a go, however apprehensive you might be, you'll only regret not trying!

If you're keen to review and refresh your marketing/PR activity in a measurable way, drop me an email bethan@brandrocker.co.uk or take a look at the training workshops I offer to see about up-skilling your team to take on new challenges.

Bethan

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